First impressions are incredibly important.
This sentiment certainly rings true for the development of a high-end, premium commercial tower entrance.
Being the first point of contact and interaction that people have with the space, it was critical that 320 Pitt Street reflected an urban identity that was welcoming yet finely detailed.
With this project, Gray Puksand has provided a holistic approach to the development bringing expertise in urban design, commercial interaction, branding, and detailing.
The tower is positioned in the growing midtown business district in Sydney but lacked the street presence that a tower like this deserves.
With construction all around and a new metro station due for completion just metres from the main entrance, the building was in need of a refurbishment that would reposition it for the future.
The Gray Puksand design team worked with the project leasing team to design a new dynamic building façade, alongside a visually captivating and functional foyer space, complete with end-of-trip facilities.
The design sweeps visitors through the welcoming entry space with ample natural light and elegant finishes.
It incorporates a moody foyer space, as well as new material treatments across the lift lobby and main reception – all elements that coalesce in making an outstanding first impression.
Beyond just well-appointed furniture and finishes for the lobby, the Gray Puksand team brought their knowledge in commercial design, understanding the growing need for foyer spaces to also act as meeting spaces and social areas.
This blurred typology approach ensures the redesign has longevity through its versatility.
The repositioning of 320 Pitt Street gives tenants and guests a polished welcome.
Project Details
Completion Date – 2019
Project Team
Architecture
Gray Puksand
Gray Puksand is a leading Australian architecture and integrated design practice with studios in Brisbane, Melbourne, and Sydney.
They create places of integrity designed to improve the way people work, learn, and live.
Photography
Luc Remond
Luc specializes in interiors, lifestyle, architecture, and portraits, and has captured the raw and manicured of Sydney’s urban-meets-natural landscape for over 15 years as a commercial photographer.
Photo Gallery
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Design © 2022 Gray Puksand. All Rights Reserved.| Images © 2022 Luc Remond. All Rights Reserved.
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