Located in a vibrant and lively area, distinctly famous for Asian delicacies, the Wests Ashfield Leagues Club needed to appeal to the local market, established culture, and prevailing demographic.
So the Club briefed Interior Designers X+O to create a new Asian-inspired luxury entertainment precinct including a VIP lounge, dining, and outdoor areas.
The objective was to increase membership and spending at the Club.
Led by Rebecca Vulic, careful space planning was undertaken by the X+O team following a detailed briefing of customer requirements.
These requirements and expectations differed vastly in each zone.
That’s why three distinct zones were created – entrance, gaming, dining – with each clearly defined by the architecture.
The dramatic entrance is visible from all entrance points on Level 2.
This was designed to define the new precinct and attract guests inside.
A glowing wall with a black laser-cut screen is bookended with reflection ponds, reminiscent of traditional wishing wells.
A wide stairway inspired by a Chinese bridge.
The mirror ceiling creates a sense of infinity and drama – the ultimate ‘insta’ backdrop.
The dining precinct is divided into two spaces; communal quick meals and premium space in the rotunda designed for clients choosing to stay and dine for an extended period.
The gaming zone comprises indoor and outdoor gaming and is discreetly located behind Japanese-inspired obscured screens.
Luxurious finishes and detailing are featured here and defined by feng shui principles.
To encourage a prosperous gaming experience, these elements include curves, the number 8, gold, and touches of red.
The new precinct has received extensive complements and feedback from members, guests, and local club gaming authorities.
Months after completion, the Club continues to see a strong and sustained uplift in new patronage with the design investment hailed as a commercial success.
Project Details
Completion Date – 2021
Building Levels – 1
Project Team
Interior Design
X+O
Led by Rebecca Vulic, X + O is a team of interior architects that creates total experiences through insights, design, and innovation.
Construction
James Clifford Construction
Founded in 1980, Liverpool-based James Clifford Construction has established an enviable track record for quality projects, particularly in the hospitality industry.
Photography
Rohan Venn
Rohan is a Sydney-based commercial photographer specialising in architecture and interiors.
Photo Gallery
Click on a thumbnail image to enlarge.
Interior Design © 2022 X+O. All Rights Reserved.| Images © 2022 Rohan Venn. All Rights Reserved.
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