Bijl Architecture and street artist Ox King collaborated on a provocative lenticular street art piece for TwoGood’s Felicity 2.0 campaign in Sydney, Australia.
The campaign highlighted issues related to gender equity and inequality.
TwoGood is a social enterprise that provides meals to domestic violence refuges by employing the very women it serves.
They decided to run a second edition of their street art awareness campaign after the original Felicity artwork was dismantled in early 2018.
While the original campaign focused on domestic violence, TwoGood decided to make gender inequality the point of reference for Felicity 2.0.
Given the dim alleyway location, flanked by construction hoardings and highrise towers, Bijl’s design needed to capture the attention of pedestrians.
It did that by using a long, zig-zag profile hoarding as the artwork canvas.
Bijl approached renowned Sydney street artist Ox King to collaborate on the lenticular artwork imagery.
Located around Lend Lease’s construction site for Circular Quay Tower, the artwork presents both a female and a male character.
They mirror one another.
And share the same position in the frame.
As a reference to the history and context of the Quay, the characters wear blue collared shirts to represent the working class.
A floral setting, representing the natural order of the world and the basic truths of humanity, serves as a common background environment for each image.
This installation lifts the typically two-dimensional opportunities for street art into an enlivened, three-dimensional presentation, without asking the images to become sculpture.
Constructed with recycled and robust building materials like MDF and timber, the triangulated surfaces of the installation allow the dual images to co-exist within the same space, thereby further supporting the conceptual basis for the artwork.
Borrowing from the language of lenticular images and flip books, the installation aims to break down concepts of “the other” and represent gender as male and female being on equal footing.
Viewers will experience the installation uniquely, based on how and when they pass by and interact with the installation.
Project Details
Completion date – 2018
Project Team
Architecture
Bijl Architecture
Bijl Architecture is an ambitious architectural practice based in Sydney, Australia.
They seek to challenge the status quo and believe that our homes, schools, and places of gathering are an expression of our communities’ collective values and hopes, for now and for the future.
Artist
Ox King
OX is a UK born illustrator and painter working in Sydney, Australia, alternating practice between the studio and street.
OX uses psychedelic pop colour to counter point dark humor. A combination of ambiguous text and imagery explore the romance of addiction, advertising, and junk food.
Photography
Authority Creative
Authority Creative is a cross-disciplinary art consultancy based in Sydney, Australia. They plan and implement public art strategies and initiatives on behalf of corporate clients, hotels, and real estate developers, always seeking to tease out the unique identities of each place through rigorous cultural research.
Photo Gallery
Click on a thumbnail image to enlarge.
Design © 2020 Bijl Architecture and Ox King . All Rights Reserved.| Images © 2020 Authority Creative. All Rights Reserved.
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