The 330 Park Street Collective was founded in 2015 by HIP V. HYPE.
It is a multi-disciplinary group of design-led professionals who aim to create better products, services, and buildings for the future city we deserve.
The space overlooks the Capital City Bike Trail at Carlton North, an inner-city suburb of Melbourne, Australia.
The building has two wings that act as studio work spaces, design product showrooms, and event spaces.
The installation inside is a collaboration between Wood Melbourne and Georgie Boy, enabled by HIP V. HYPE.
It delivers visual interest to users and contemplative inspiration to passers-by, pairing the beauty of a handcrafted utilitarian product with seasonal botanicals.
Project Details
Completion date – 2017
Building levels – 1
Project Team
HIP V. HYPE
HIP V. HYPE focuses on fostering learning and collaboration.
This focus on interdisciplinary exchange is designed to break down boundaries that exist between disciplines and professions to broaden our view, increase our understanding, and our collective effectiveness.
HIP V. HYPE believes that this approach, along with the personal and professional relationships that develop, is integral to creating value for their clients and customers.
They believe in the power of collaboration. Cross-collaborative interaction between the expertise of their people with a focus on feedback loops enables better, more innovative outcomes over time.
HIP V. HYPE seeks to work with people and organisations who value sustainability and recognise the need for positive change.
Wood Melbourne
Wood Melbourne are designers and makers of revolutionary tapware. They create cutting-edge designs using timber, concrete, brass and marble to re-imagine bathroom style.
Georgie Boy
Georgie Boy is a Melbourne based floral studio, providing flowers for events of all kinds and bespoke installations.
Gina Lasker founded Georgie Boy in 2015 after being captivated by flowers for some time. She approaches every brief with equal consideration creating work that tethers bold fearlessness with quiet reserve.
Gina and her team’s work brings to the surface an unwavering love of the natural world with empathy and delight.
Tess Kelly
Tess Kelly is a commercial photographer based in Melbourne, Australia. She specialises in architecture, interiors and still life photography.
Photo Gallery
Click on a thumbnail image to enlarge.
Design © 2020 Wood Melbourne and Georgie Boy. All Rights Reserved.| Images © 2020 Tess Kelly. All Rights Reserved.
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